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Keeping a Tip-Top Website
Published by Holly Johnson on 1/11/2012

12 TIPS TO KEEP YOUR WEBSITE ON TOP IN 2012

 

 

 

We're guessing you have a lot to say about your business. Don't be shy! Your website is the perfect place to tell everything wonderful and true. And with a dynamic CMS, it's never too early or too late. Below are some tips to ensure it's as striking as can be:

 

  1. We said this last year, and will say it again. Update frequently. In fact, take a minute now to make a change on your site. The blog post will wait for you. 
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  2. Do you have a blog of your own? If not, we recommend you start one immediately, and cross-link with your website. On the Webtreepro site, we incorporated this blog into the menu.

  3. Pull ideas for content from anywhere and everywhere on the web.
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  4. Consider spending more time in SEO-land. Your website will thank you. Check out www.localsevens.com for how to take it all the way.
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  5. Make sure your website is visible on social media profiles. If someone notices you there, either through a link or contact, you better be ready to receive them! Likewise, promote your SM pages on your website with either simple icons or interactive widgets.

  6. Write down inspiration as soon as it hits. This can be on the subway, during a five-course dinner, at 3am in the moonlight, or while running for a touchdown in the Super Bowl. You will be glad you did.

  7. Every now and then, ask for third-party feedback on your website. Sometimes they see things that we're simply too close to realize.

  8. And, if you have the opportunity, ask for expert feeback. Neon orange may not be the best color for your website after all. Or perhaps your navigation could use some tidying up. Be flexible to suggestions.

  9. Consider writing some helpful whitepapers or presentations, and use these as lead-generation tools. Promote them on the appropriate pages of your website to capture visitor information and illustrate your expertise.

  10. Make your calls-to-action stand out. Use complementary colors, active words and clear direction.

  11. Find inspiration in other websites, even those that may be in a compeletly different arena. Beautiful design and engaging content transcends industries.

  12. Read the news. This is just good common sense. 


Tags: website content, websites