BENEFITS OF A SOLID CMS (3 OF NUMEROUS)

Looking to easily build and manage the websites for your franchise operation? Look no further. Webtreepro is the ultimate in simplicity, all while featuring a robust offering of functionality. The benefits to the franchises and their franchisees? Let me count the ways! Stay tuned for Volume 4, and see yet another benefit of using Webtreepro.

BENEFIT 3:

SEO is an integral part of your website package. Considering the amount of pride you (rightfully) take in each and every page, isn't it much more rewarding to know that your perfected site can be found by everyone who is looking for it? And maybe some who aren't as well?

Without a CMS, on-site optimization can become a major hassle. Even something as simple as changing a page title means passing the baton to IT or engineering, waiting for them to make the adjustment, and then checking to ensure it was completed accurately. And this is only a singular change.

The best CMSs will allow users to control their SEO effort right from the editor. When using Webtreepro, it's as easy as visiting the built-in SEO Center. Enter met-tag descriptions and page titles, edit body headings, integrate Google Analytics, and incorporate keywords directly into your headers, footers or articles.

And, while you're logged in, don't forget to apply alternative text to those images. Google can do many things, but "reading" a photo isn't one of them ... yet.

Happy Optimizing!

WEBTREEPRO ... A LITTLE HISTORY

The Webtreepro franchise website builder is an easy-to-use website content management system that allows for the online management of one, ten, a hundred, or even a thousand websites. This product contains a built-in website content management system, including numerous features ranging from on-page editing (if you can type on a keyboard, you can use the editor) ... to instant or delayed publishing of content (publish your new ad right now, or schedule it to start on Monday, and end on Friday, or Saturday for that matter) ... to search engine friendly page structures ... to search engine optimization tools … to a built-in form builder ... to, okay I could keep going...check us out!

By way of introduction, Webtreepro was designed and built by Primero Systems Inc. We at Primero are dedicated to continually enhancing Webtreepro to provide the most robust, but yet simple-to-use online website builder and website content management solution. 

Since 1994, we have developed and delivered business-critical commercial software solutions to a number of Fortune 500 companies, as well as small and mid-sized businesses. In addition, we are franchise industry veterans who saw an opportunity in the franchise community to solve the problem of how to manage franchise brands online. We saw solutions that cost hundreds of thousand of dollars and were highly labor intensive to implement and maintain, requiring intervention from an IT group to change anything. Others were little more than a handful of static pages with no ability to manage content in anything close to real time. And, still others were chock full of promise, but lacking in delivery.

Our goals for Webtreepro included:

• Build a fully web-based application that requires no locally installed software
• Ensure the instantaneous publishing of content on any number of sites, as desired
• Give users an interface that is familiar and very easy to use…no need for any IT involvement
• Price it so that the customer’s decision is easy

Have we succeeded?  Our customers tell us we have. Come see for yourself what the Webtreepro cms for brand control has to offer you and your organization. Better yet, contact us for a demo. If you can spare 30 minutes, be prepared for us to knock your socks off!

BENEFITS OF A SOLID CMS (1 OF NUMEROUS)

Looking to easily build and manage the websites for your franchise operation? Look no further. Webtreepro is the ultimate in simplicity, all while featuring a robust offering of functionality. The benefits to the franchises and their franchisees? Let me count the ways! Stay tuned for Volume 2, and see yet another benefit of using Webtreepro.

BENEFIT 1:

All websites have fresh, up-to-date content that is instantly published (or delayed if you prefer), all while maintaining the franchise brand, style and content. And, as if that wasn't enough ... the franchisees can easily add or update content as well. 

To what extent? 

It is entirely up to headquarters. See what one customer had to say:

"From the franchise headquarters level, it is fantastic that we can easily publish style and certain content to our franchise offices, but that those local offices also have such an easy tool at their fingertips to exercise their own destination-specific marketing plan. Updates or changes to their local sites that used to take several days and had to be passed through multiple peoples’ hands can now be accomplished in a matter of minutes.  As a result of this ease of use, our local offices are updating their web content and creating additional marketing pieces much more frequently than in the past." Celeste Pilkington, Manager of Franchise Performance, PRA Destination Management

WEBTREEPRO UPDATE

The most recent release of Webtreepro provides enriched editing capability. Always at the forefront is the desire to provide users of this franchise website builder with built-in content management, a robust, but user-friendly interface. The augmented functions include:

Link List and Section List Styler -- Both the Link List and Section List tools have been enhanced to provide you with even more customization and control of these valuable navigation aids! You can now add padding above and below your lists, set their overall width, control font attributes for mouse-over and active links and more. See the new Section List Video.

Highlighter -- You can now add a highlighter to any text. Just select the text to be highlighted, click the Highlighter icon and choose your color.

Improved Form Controls -- We've upgraded the actions of the Radio Button and Checkbox form controls so they are both more functional and easier to use. Now, when you add a series of radio buttons, you can build a relationship between them so that only one (1) can be selected at a time.

SEO Center Page Legend -- In the SEO Center, the pages now have a legend that provides a quick reference to which are shared, which are part of a Split Test, and pages set for Redirect.

Improved Communication -- We've tuned up some of the system messages to be clearer. For example, if a child site user clicks the Restore Page button (which reverts a page they edited back to the parent version of the page), the new message has a much stronger and clearer warning about the consequences.

Likewise, we've improved the Delete messages when you right-click on any content element ... now, they are contextual, as is "Delete Article" or "Delete Form" vs. "Delete."

5 NEW WEBTREEPRO FEATURES 

In our continuing progress to improve the capabilities and functions offered by Webtreepro, we are pleased to announce the latest capabilities.

 

Some of the new features you will enjoy include:

 

1. You can now upload and save articles in HTML file format to a local disk. To access this feature, select Edit Mode, and then place the cursor in the article, followed by a right click of the mouse.
2. Upload image files as large as 1.2 mb. This is a whopping increase from 50kb. Basic instructions on how to upload your imagesinto Webtreepro is available in the Webtreepro Knowledge Center.
3. Configure your expired page and content email notifications to be sent to any email address of your choice. You are no longer limited to the owner of the page or content. The Webtreepro Knowledge Center provides detail instruction on the use of expiration notices for pages and content.
4. All Webtreepro sites now have the ability to display the latest items from any standard RSS feed, using the RSS Reader. This feature is simply added to any page of your choosing, using the Add Content wizard.
5. Lastly, Webtreepro now features Advanced Site Grouping. You can now create very deep groupings for your sites and manage the publishing of pages and content to those groups without having to manually select each local site.

 

As always we welcome your suggestions!

Tags: franchise website builder

Alliance Cost Containment Selects Webtreepro for Franchisee Websites

Published by Melissa Saner on 7/6/2009

WEBTREEPRO CONTINUES TO GROW

 

Primero Systems announced that Alliance Cost Containment has selected the Webtreepro platform to power their online presence. 

 

"We’re looking forward to giving our entire system a larger footprint on the Internet,” said Miles Lee, President of Alliance Cost Containment. "Because our Principals serve a local market community, the ability for us to enhance our results in local search is an important part of each franchisee’s portfolio growth. This not only applies to our customer acquisition, but also will help us sourcing local vendor partners as well,” added Lee.

 

Read more. . .

Tags: cms for brand control, content management system, franchise website builder

Fully Integrated RSS Reader Available

Published by Melissa Saner on 6/23/2009

WEBTREEPRO'S RECENT RELEASE INCLUDES AN RSS READER

This RSS Reader is fully integrated The RSS Reader is fully integrated and is available to customers on request and will soon be generally available to all Webtreepro customers. The reader is simple to use and is added in much the same way as other types of linked content are added to website pages when using the Webtreepro franchise website builder.  And, once installed, the reader can be easily edited or removed.

Tags: franchise website builder

Cruise Holidays Selects Webtreepro

Published by Melissa Saner on 6/22/2009

WEBTREEPRO CHOSEN AS CMS FOR CRUISE HOLIDAYS
 

Cruise Holidays has selected Webtreepro as their franchise website builder and online content management system. While Webtreepro provides Cruise Holidays with numerous benefits, chief among these was the ability for franchise headquarters to provide each of the franchisee's websites with regionalized and specialized content. In the case of Cruise Holidays, their franchisees must be able to offer products that are regionally and lifestyle appropriate. Webtreepro provides this flexibility, all while maintaining franchise brand management. The complete press release is available on the Webtreepro website.

Tags: cms for brand control, content management system, website content management system

Franchise Website Builder with Enhanced Search Optimization Tools

Published by Melissa Saner on 5/27/2009

PREPPING YOUR SITE FOR SEO

 

The Webtreepro franchise website builder is a web-based franchise website development tool that offers the ability to easily search engine optimize franchise websites, both corporate and local, while allowing the local site to customize content pertinent to its location. 

 

These SEO tools include:

 

• Automatic creation of search engine friendly URL and page structure. Directory names reflect the page path as well as the content in the page.
• Site Navigation is automatically built as you add pages. In addition, moving or reorganizing the site is simplified by using a tree view. A breadcrumb widget is also available to help navigate the site.
• A sitemap is automatically created for submission to search engines.
• All internal linking is fully consistent and follows the same pattern.
• Alternative text is easily added to images and links.
• Images are stored in their own directory.
• Title Tags (page names) are clear and customizable.
•  Label content as headings, where appropriate, using the content editor.
• Easily name pages (title tags), add descriptions of the pages, and keywords.
• A robust set of reports help the site owners understand the what, where, when, why and how of the traffic to each website.

 

These tools, however, have no value unless website content is compelling and well-constructed. Although Webtreepro can’t write the content for you, it does offer a superb, simple-to-use on page content editor.

Tags: franchise website builder, search optimization, SEO

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