Defining the New Google Places Quality GuidelinesPublished by
Julie Jepson on 4/30/2012
TO LIST OR NOT TO LIST?
ENSURING THAT YOUR GOOGLE PLACES LISTING IS NOT REMOVED FROM GOOGLE MAPS
Well, Google is up to it again!
Recently, they made a significant change to the Google Places Quality Guidelines which affects the 7-pack and Maps-based results.
How will this affect you? For anyone who lists a business address and has little-to-no actual visitors coming to the specified location, choosing this option definitely impacts your ranking and may result in your listing being removed from Google Maps.
Here’s the latest Google Places Quality Guidelines:
Basically, to ensure that your Google Places listing does not get downgraded in the ranks or completely removed from Google Maps, there are three different options to choose once you log on to your Google Places account.
Scenario 1: Customers are served at the location listed on Google Places. Show your location!
Show your address if your business is a brick-and-mortar establishment and serves customers at the location listed. All you need to do is select: No, all customers come to the business location.
Scenario 2: Customers are served at the location listed on Google Places and also at other sites. Show your location and define your service areas!
Include your address and define the additional areas traveled if you have a home-based business that serves some customers at your home and some at other sites.
First you need to select:Yes, this business serves customers at their locations. Then, select eitherDistance from one location with set mileage or select List of areas served, and then add the areas.
Scenario 3: Customers are not serviced at the location listed on Google Places. Hide your address!
Play coy with your address if you have a home-based business and travel to all customers. Select: Do not show my business address on my Maps listing
Important: selecting this option DOES NOT negatively impact your local rankings!
You might not be sure how your current selections are set regarding Service Areas and Location Settings. Take the time to log into your Google Places account and choose the most appropriate settings based your particular scenario. Identifying the right selection for your business will help ensure that your listing to stay up in the local ranking and not go off the Google Maps’ radar.
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