11 TIPS TO KEEP YOUR WEBSITE FRESH IN 2011

Everyone loves a website that is current and dynamic – whether a prospect, customer, associate or search engine! Below are some tips that we hope will encourage you to spend a little QT with yours.

1. Create a reminder in your calendar to make at least one small (or large) update per week on your website. Scheduling the time often makes a difference in whether it happens or not.
   
   
2. If content updates too time-consuming during a particular week or month, consider swapping out older photos for new ones. With Webtreepro, this is a quick and painless process that takes no more than a few minutes.
   
   
3. Likewise, on pages where content is static, consider adding flash animation or a slideshow for visual effect. Not only do visitors enjoy the moving element, but it’s a neat way invigorate the page without having to re-work all the content.
   
   
4. Engage the talents of other people in your company or organization. See what inspiration they have for website contributions.
   
   
5. Consider taking turns writing articles for publication on your website. This way the responsibility doesn’t fall on one lonely person.
   
   
6. Make an innocent visit to competitor sites to see what they are doing.
   
   
7. Keep your company or organization up-to-date on industry happenings. This could spur some timely ideas for content, or at least provide a discussion platform.
   
   
8. Use the Webtreepro library to store articles for later use. Or, use the schedule content feature to set up future promotions that appear and expire on selected dates, so you can get back to business without worrying.
   
   
9. Don’t neglect your home page. This is generally the first place visitors land, so even minor updates are appreciated by the highest number of eyes.
   
   
10. Take screen captures of websites you cross that catch your eye, whether business-relevant or not. Refer to these when you’re looking to spice up your own pages.
    
    
11. Have fun! Your tone and attitude will be reflected in the words you write and pictures you showcase. A positive, engaging design experience for you is felt by everyone who visits your site.

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